![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/083991ef-2dac-4e85-9c1c-a9517212099d_rw_1920.jpg?h=0de24c397390f7d7484cf62225c2b584)
The Hideout
A high-end restaurant serving high-quality, well-presented food as an exclusive booking-only venue presented as a high-status (almost a secret) place for Saudis who seek a place where they can enjoy eating good food and feel exclusivity.
Dammam - Saudi Arabia
2022
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/1f6a0d49-0a95-43bd-84c2-4b7427f02f7e_rw_1920.jpg?h=25e00b874248531bfbb577e2eeeac9ab)
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The Onliness statement
The Hideout is the only exclusive restaurant that is invitation/booking only, offering high-quality food and unique presentations.
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/def3a76e-1bee-46d3-9df1-653bbbfa6887_rw_1200.jpg?h=13e335ab6977de5ba3d389bd433b35be)
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/b37fd56b-dee9-4d30-8198-5bb004d5b3c5_rw_1200.jpg?h=af4e07a7c72b8c77f9010696b3a15c5c)
Design Concept
Since The Hideout is to be perceived as a secret place, using a key and a lock for referencing that concept is vital and will trigger curiosity and exclusivity in customers.
The logo design is a letter H key that is shaped like a spoon.
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/b1b9f824-1a78-4561-aef4-ef98457f534f_rw_1920.jpg?h=047717f3d549fd4cefab80fdb7d97b69)
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Tagline
Extracting the tagline from the logo, it becomes a separate identity graphical element that is mostly used with a 3D version of the Hideout key symbol.
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/7e3b53c2-059c-4a88-bc6d-644eaddd0cb4_rw_1920.jpg?h=e7c448be58df0012d8c0ca2aec1e95bd)
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Identity Pattern
From the letter H and the star in the key/spoon logo symbol, the primary pattern is created and replicated to give a sophisticated, high-end pattern that can be used in different scenarios such as on ribbons, scarfs, ties, cloths, wrapping paper, and as a light background on walls or social media posts.
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/a0f158fb-849a-4bc7-b2bd-894dbb584447_rw_1920.jpg?h=ee03dbc80a0f20201b5def7b214904dc)
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![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/21ad9aa2-7083-49e7-9299-2018a9b62813_rw_1920.jpg?h=0bf87bda39819a4a72174f9044b7e526)
Identity Graphical Elements
Do you have the key?
To create interesting and fitting identity elements, vintage decorated door knobs with a lock symbol centered in the middle were designed as an inspiration to create 3 main circular elements to be used as a background ornament on walls, floors, ceilings, paper, printables, and social media.
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/83f43f12-dd75-4986-b561-f3d2e34af19b_rw_1920.jpg?h=b3820032c4a5de94e71ab841f27ac479)
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![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/ee266927-3564-4f86-8cc6-8fc9481c8820_rw_1920.jpg?h=3f1c9509bf96e43e44cbfe3b586a9b83)
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The Hideout's Key
A 3D logo symbol/key is created to be used on the brand's applications mimicking a real key to enhance the concept of lock& key for this exclusive place where you need to have the key to access the place.
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/0009c23e-46bf-4893-9618-df9b694bc27c_rw_1920.jpg?h=e89a1a17a080f3784b36a0c3d60bcf42)
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/bc1108ff-dd6a-47db-b01f-12ecbc0c650a_rw_1920.jpg?h=f95d62a0a587f398714b87476df564f2)
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Business Card
Since the restaurant is reservation only based and is portrayed as a secret spot, the business is designed in a minimalistic design with the logo embossed and debossed without any color.
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/abd3da2e-3a3b-4848-89c9-e4449271b79b_rw_1920.jpg?h=a2e2beb7fd648a486170b0ec5da0ad34)
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/90abb0f7-9eb4-4c5c-be39-eef1445adf0e_rw_1200.jpg?h=02efd47ea3471180d50e75e0ebd6bfd0)
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/6d61f2e3-a32a-4236-ab1e-a3314834efde_rw_1200.jpg?h=9858ddae179dd2aa52ed150c20ed19dd)
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/59c7c591-5197-43d3-b366-24c055ec7434_rw_1920.jpg?h=9915f42fd253d345884d0f417c75b592)
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/20002f74-4787-40c8-ae45-2a38d307317b_rw_1920.jpg?h=3ddf321cc3ecf6c8dc9e5163cc82f7a5)
Client
The Hideout
Saudi Arabia
Scope
Brand Identity Design
Brand Naming
Tagline Generation
May 2022