CLIENT Taraf | Alanoud Almuhanna
OBJECTIVE Create a visual identity for a hand made premium abayas (traditional women clothing) brand
Taraf logo design
Taraf is a premium Abayas brand designed and hand made by a Saudi designer. Taraf means luxury in Arabic, hence the elegnat golden design using modern Arabic calligraphy for the name, creating a luxurious feel and look. Using both dark blue and black colors gives the brand a diverse usage on both clothes, Ads and social media.