Taraf is a premium Abayas brand designed and hand made by a Saudi designer.
Taraf means luxury in Arabic, hence the elegnat golden design using modern Arabic calligraphy for the name, creating a luxurious feel and look.
Using both dark blue and black colors gives the brand a diverse usage on both clothes, Ads and social media.
CLIENT Taraf | Alanoud Almuhanna
OBJECTIVE Create a visual identity for a hand made premium abayas (traditional women clothing) brand