![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/3945bd9e-5937-47f1-b71a-5655f7770ffd_rw_1920.gif?h=480b13a5282a6add6c769d647e2ef060)
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/0603d24f-db15-45a8-b617-b95c9f0fbcbc_rw_1920.jpg?h=d7442f6693cc89b4f6b1a62b456ef210)
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/7715a1b0-59e5-4794-a594-2b4306aac364_rw_1920.jpg?h=0f214e1f00c366bbcdd08f9c4587c9c8)
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/fe29c362-37d2-4177-9442-28c514cd2204_rw_1920.jpg?h=ddc716df43b715936af62364f4b31aee)
The logo is a merge between a chat bubble and a person that is cut out as negative space from the letter C which refers to charity and has a suddle/ hidden smile as well in the logo.
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/094e13cf-52a4-4e04-a928-963946a5bca5_rw_1920.jpg?h=2c1c1de878a8df49f4620cf3eae389ff)
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/1bf48507-794d-4155-9ed1-e96ba26d5c53_rw_1920.jpg?h=1a4c8474b348906fa361a2cd50562e15)
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/4f37c79a-d21e-4901-83ee-7a5a2f7af68c_rw_1920.jpg?h=16325148311b942b86f4892b346e9be8)
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/2bf0e2bf-7766-4587-9058-960680c97958_rw_1920.jpg?h=773c721b282d8d1814f56cc8d01224de)
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/a01479b7-1b37-46ec-bb0e-c2abf1f15238_rw_1920.jpg?h=1af3a816e5eb06e048247342297fe289)
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/55685a45-a682-487d-b81a-87acac311c0e_rw_1920.jpg?h=e9c666b2d4b5519d16b591e54c599c20)
As a dynamic logo concept, the logo icon changes other than the main logo design to these 3 options reflecting what charity provides to their communities and Social Charity being the carrier and facilitator for these charities to deliver these concepts
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/4c98fe29-1341-4622-8b5d-2c2de6614b53_rw_1920.jpg?h=653b30845cb877c15d5b95a2682c1a35)
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/7af37726-f51e-41d9-be9b-d12195be4c23_rw_1920.jpg?h=2e06237d8a5bbea05138b720d8a579cd)
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/79ec4158-641f-4889-b816-290ad4ffe243_rw_1920.gif?h=fab378c510036ad898c6fd56717bd088)
A seamless pattern is created in a squared block with multiple color variations for multiple implementation scenarios.
The seamless pattern allows repetition of the blocks and maintaining a continuous pattern layout.
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/77b3b6cc-b208-41fd-99ee-d009bbd87346_rw_1920.jpg?h=a3a5c9256503d1ca4fe3f4995309453e)
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/e6a5492a-c965-4c68-8501-548778b060ce_rw_1920.jpg?h=56fedeb451e59b36247dd525973f9ce6)
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/b08cc9aa-c6c3-4463-ba05-41a84e81fa7b_rw_1920.jpg?h=6ee1e02332b86132eea7db2fec407f2e)
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/679fbe47-72a2-4e0e-b64c-ec061c5f830d_rw_3840.jpg?h=ad916d746403f3149b4a64ea159adf81)
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/feeae5c8-9768-44b2-bca0-e34865cec25b_rw_1920.jpg?h=952263d083d2ee43fe804421efbf462a)
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/5b1a21f4-c7ad-418a-af94-cb57c0e0ab10_rw_3840.jpg?h=a5f619aff6163cc41526261c125c1326)
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/f223c6e3-316c-4af5-977e-d7ab3e4bc3fc_rw_1920.jpg?h=172d7841c6a5a53064191385fb09dabb)
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/56e6a530-5a05-45dd-add2-e508a417970c_rw_1920.jpg?h=af58e90b54867ddf64fd8938c5b7383d)
![](https://cdn.myportfolio.com/eb1f9d8d912bc1209a976e20e769aef9/e9a0f1ff-34f4-4248-910f-c232e49bdc42_rw_1920.jpg?h=a680e9401934d938eeb2e4db547f051c)